I quote:
General Mills is granting $650,000 to nonprofit organization Kiss the Ground to support farmer training and coaching through Soil Health Academies, where growers will learn how to increase farm profitability, build resiliency into the land and decrease input costs using soil health practices.
“Investing in soil health and regenerating our soils has numerous benefits, including water infiltration, reduced pest pressure, resilience to unpredictable weather and reducing greenhouse gasses,” said Lauren Tucker, executive director of Kiss the Ground. “We have an opportunity to not just sustain our natural resources but to restore them for generations to come. We can only advance the adoption of these practices that benefit people and the planet if we partner with and support our farmers.”
See more of this article about General Mills pledges healthy soil practices on 1m acres. They began to work on this initiative with the Nature Conservancy in 2016 (www.nature.org).