The Church of the Organic – Collide-a-Scape | DiscoverMagazine.com By Keith Kloor | February 7, 2014 2:45 pm
As I have discovered, there are numerous ways to get yourself on the outs with groups of people who otherwise share your values and politics. You could, for example, call out screechy climate demagogues or critique the rhetoric of saintly, well-meaning climate activists. You could also argue that environmentalism needs to be reinvented and make the case that some of the holiest leaders of the green movement are agenda-driven ideologues who spread urban legends. Even better: Take on a beloved, celebrated leader of the food movement or criticize irresponsible fear-mongering of GMOs in the media.
One day I’ll write a book called, “How to lose friends and piss off everyone else.” But there’s one sacred cow even I have mostly avoided skewering: The Church of the Organic. And that’s because I have been a parishioner. (Gasp!) But trust me when I say it’s really out of lazy habit. And I only started worshipping there after I had kids, just to be…you know…on the safe side. I’m like that agnostic who doesn’t want to rule out the existence of god, just in case… I know, it’s cowardly. But as a cigarette-smoking neighbor told me recently, “everybody has to have at least one vice.” And mine is paying large sums of money to support my delusion that organic produce and dairy are healthier than conventional foods.
But Melinda Wenner Moyer, who once apparently shared this delusion also out of love for her kids, has recently dared to go where few tread: Behind the Sacral Organic curtain, in search of deeper understanding. What she found wasn’t pretty: we should stop worrying so much about whether the apples we buy are organic or conventional—we should just start giving our kids more apples.
There is more at the link above, which includes a hilarious YouTube skit supporting the organic industry.