Thank you to Jarrett Chambers for his presentation “Food for All, Yield for the Masses” at TEDx Winnipeg and his well presented information on nutrient density.
Can we afford not to know if the food we are purchasing is nutritious enough to sustain good health?
Would you spend more for nutrient dense food?
Or would you prefer to go to the health store and buy supplements?
Or put off nutrition all together until you need to visit your doctor due to ill health?
The decline of nutrition in our food is very real and is causing a health crisis in our society.
The nutrition in fruits and vegetables has declined remarkably.
What is the effect on our health?
Why did this happen?
In order to feed a growing population, food today is grown for shelf life, at the cost of nutrient density, and aesthetics, at the cost of taste. This in turn, lowered the cost of food.
What can we do?
It’s time for us to shift from the Green Revolution (the period when farming practices were established to produce more food more efficiently) to a Nutrient Dense Revolution, but this will only happen if it is driven by the eater. Farmers have the technology to produce nutrient dense food, however they are not being offered payment to do it. In order to survive, a farmer needs to run a business where they control their input costs, just like any other business.
All of this leads back to the same question as in my precious post: How can we engage the eater to care more about what they are eating?